John Holton (john_holton) wrote,
John Holton
john_holton

Where economics meets entertainment

Virginia Postrel drew my attention to this article, about what the author calls the "Long Tail", those books, CDs and movies that aren't made available through most retail outlets. A quote from the beginning, to give you an idea:

...it is an example of an entirely new economic model for the media and entertainment industries, one that is just beginning to show its power. Unlimited selection is revealing truths about what consumers want and how they want to get it in service after service, from DVDs at Netflix to music videos on Yahoo! Launch to songs in the iTunes Music Store and Rhapsody. People are going deep into the catalog, down the long, long list of available titles, far past what's available at Blockbuster Video, Tower Records, and Barnes & Noble. And the more they find, the more they like. As they wander further from the beaten path, they discover their taste is not as mainstream as they thought (or as they had been led to believe by marketing, a lack of alternatives, and a hit-driven culture).

Check out the whole thing.
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